Your logo gets seen before you do. It sits on your Google Business Profile, your invoices, a truck door, a yard sign, a LinkedIn banner. If it only looks good in one of those places, it isn’t doing its job.
Inspire Technologies designs custom logos for businesses in Flower Mound and across the Dallas-Fort Worth area. Before we draw anything, we ask who your customers are, what your competitors look like, and where the logo will actually be used.
Custom logo concepts based on your business, not a template
A wordmark, symbol, or combination mark, depending on what suits the name
Typeface selection
A brand color palette with exact color values for screen and print
Light, dark, horizontal, stacked, and small-space versions
Final files for web and print
A brand style guide that covers spacing, color use, and what not to do with the logo
A wordmark is the business name set in custom lettering. It works well when the name is short and distinctive.
A lettermark uses initials, which helps when the full name is long.
A symbol or icon carries meaning on its own, but it only works once people already know the brand.
An emblem places text inside a badge or crest and suits traditional trades like roofing, plumbing and landscaping.
A combination mark pairs a symbol with a wordmark, and it’s the most flexible choice for a new business because you can use the two parts together or separately.
You tell us about the business, your customers, your competitors, and anything you already like or dislike.
We look at how competitors in your market present themselves, so your logo doesn't end up looking like theirs.
You receive two or three directions, depending on your scope.
You pick a direction and we refine it with your feedback. The number of revisions depends on your scope.
We prepare every version and format and hand them over, along with the style guide if your scope includes one.
A Flower Mound landscaper needs a mark that stays readable on a truck from forty feet away. A small law firm needs something that looks steady on a letterhead and sharp on a yard sign for a referral partner. A contractor in Lewisville might need one that survives being embroidered on a shirt.
We design with those uses in mind from the start. If you serve Flower Mound, Lewisville, Grapevine, The Colony, Southlake, or the wider DFW market, the logo should also hold up beside your competitors’ in local search results and on social media.
Sometimes the old logo has simply aged out. It might be unreadable at small sizes, hard to reproduce in one color, or no longer match what the company sells.
A redesign doesn’t have to throw everything away. We start by looking at what customers already recognize, whether that’s a color, a shape, or a letterform, and decide what to keep. Then we fix the rest. This works well for companies that are redoing their website or repositioning in the market, because the logo update can happen at the same time.
A logo is one piece of a brand identity. The rest includes typography, color, photography style, icon style, and spacing rules. When these change from one platform to another, customers see a slightly different company each time.
For new businesses, we can build the identity and the logo together. For existing businesses, we can document what’s already in use so it stays consistent. A full brand identity guide can be added to your logo work.
for everyday digital use, with transparent backgrounds
for websites and anything that has to scale cleanly
for editable vector artwork
for print shops and professional documents
Logos aren’t included in the packages. They’re a separately quoted add-on, with any package or on their own.
A new logo works best when it shows up everywhere at once. Our website development team can build the site in your new colors and typefaces, and our digital marketing team can carry the same identity into ads and social profiles.
We often work in that order: logo first, site second, marketing third. It saves money because nobody has to redo anything.
What we do
Built for DFW home-service pros and small law firms. Pick the pieces you need, or let us run them together inside your monthly package.
Many of these are included in our monthly packages. Add-ons such as ad management are quoted separately. See packages
It's easy to recognize, readable at small sizes, and suited to the business it represents. It should also work in one color, on a dark background, and in print. If a logo falls apart in any of those, it needs more work.
It depends on how fast feedback comes back and how many rounds you need.
Yes. We'll review what you have, keep the parts customers recognize, and update the parts that no longer work.
PNG, SVG, AI, and PDF, plus light, dark, horizontal, and compact versions.
A style guide documents your logo, colors, fonts, and spacing so anyone who works with your brand can use it correctly. If more than one person or vendor will ever touch your marketing materials, you need one.
Yes. You can do both with us so the site matches the brand from the first day.
Yes. We're based in Flower Mound and work with clients in Lewisville, Grapevine, The Colony, Southlake, and the rest of DFW, and we also work remotely with businesses elsewhere.
